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cost management-strategies for business decision

Ronald W. Hilton - Michael W. Maher - Frank H. Selto

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Cost Management-strategies for business Decision

Ronald W. Hilton - Michael W. Maher - Frank H. Selto

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Ethics in Marketing and Communications

Ethics in Marketing and Communications

Mary M. McKinley

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Customer Relationship Management

Customer Relationship Management

V. Kumar

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International Place
Branding Yearbook
2011
Managing Reputational Risk

International Place Branding Yearbook 2011 Managing Reputational Risk

Frank M. Go

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Financing
Transitions
Managing Capital and Liquidity
in the Family Business

Financing Transitions Managing Capital and Liquidity in the Family Business

Craig E. Aronoff

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Boundary-Spanning
Marketing Organization

Boundary-Spanning Marketing Organization

G. Tomas M. Hult

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Oil Transport Management

Oil Transport Management

Y. H. Venus Lun

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Handbook of Global Logistics

Handbook of Global Logistics

James H. Bookbinder

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Engineering Economics and Finance for Transportation Infrastructure

Engineering Economics and Finance for Transportation Infrastructure

Elena S. Prassas

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International Place
Branding Yearbook
2010

International Place Branding Yearbook 2010

Frank M. Go

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Integrated Brand Marketing and Measuring Returns

Philip J. Kitchen

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Quantitative Methods in Supply Chain Management

Quantitative Methods in Supply Chain Management

Ioannis T. Christou

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The Impact of Culture
on Relationship Marketing
in International Services

The Impact of Culture on Relationship Marketing in International Services

Jan H. Schumann

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Complex Engineering Service Systems

Complex Engineering Service Systems

Peter J. Wild

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Business Models in the Area of Logistics

Business Models in the Area of Logistics

Regina M. Neubauer

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Performance Measurement of
New Product Development
Teams

Performance Measurement of New Product Development Teams

Magdy G. Abdel-Kader

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Shipping and Logistics Management

Shipping and Logistics Management

Y.H.V. Lun

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Innovative Quick Response Programs in Logistics and Supply Chain Management

Innovative Quick Response Programs in Logistics and Supply Chain Management

T.C. Edwin Cheng

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Teamology: The Construction and Organization of Effective Teams

Teamology: The Construction and Organization of Effective Teams

Douglass J. Wilde

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Marketing Metaphors and
Metamorphosis

Marketing Metaphors and Metamorphosis

Philip J. Kitchen

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The Future of Logistics

The Future of Logistics

Heiko A. von der Gracht

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Database Marketing
Analyzing and Managing Customers

Database Marketing Analyzing and Managing Customers

Robert C.

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Contemporary Thoughts
on Corporate Branding
and Corporate Identity
Management

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

T. C. Melewar

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BRAND ENGAGEMENT

Ian P. Buckingham

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Feasibility and Infeasibility in Optimization

Feasibility and Infeasibility in Optimization

John W. Chinneck

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Explaining Consumer Choice

Explaining Consumer Choice

Gordon R. Foxall

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Micromanufacturing

Micromanufacturing

Kornel F. Ehmann

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Customer Loyalty
in Third Party
Logistics Relationships

Customer Loyalty in Third Party Logistics Relationships

David L. Cahill

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Logistics Outsourcing Relationships

Logistics Outsourcing Relationships

Jan M. Deepen

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Business Success
in China

Business Success in China

Markus B.

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Technology Portfolio Planning and Management

Technology Portfolio Planning and Management

Oliver S. Yu

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Metaheuristics for Hard Optimization

Metaheuristics for Hard Optimization

J. Dreo

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Brand Choice Revealing Customers’ Unconscious-Automatic and Strategic Thinking Processes

Arch G. Woodside

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Entrepreneurial
Cognition

Entrepreneurial Cognition

Dean A. Shepherd

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Trailblazing in
Entrepreneurship

Trailblazing in Entrepreneurship

Dean A. Shepherd

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Marketing in Travel
and Tourism

Marketing in Travel and Tourism

Victor T. C. Middleton

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Reality Lost
Markets of Attention,
Misinformation and
Manipulation

Reality Lost Markets of Attention, Misinformation and Manipulation

Vincent F. Hendricks

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Oil Transport Management (Shipping and Transport Logistics)

Oil Transport Management (Shipping and Transport Logistics)

Y. H. Venus Lun, Olli-Pekka Hilmola

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Logistics Systems Analysis

Logistics Systems Analysis

Carlos F. Daganzo

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An Introduction to Efficiency and Productivity Analysis

An Introduction to Efficiency and Productivity Analysis

Timothy J. Coelli

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Sustainability in Luxury Fashion Business

Sustainability in Luxury Fashion Business

Chris K. Y. Lo

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American Shale Energy and the Global Economy

American Shale Energy and the Global Economy

Andrew R. Thomas

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Emerging Technologies for Information Systems, Computing, and Management

Emerging Technologies for Information Systems, Computing, and Management

W. Eric Wong ,Tinghuai Ma

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Global Perspectives on Service Science: Japan

Global Perspectives on Service Science: Japan

Stephen K. Kwan

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Financial Planning and Management in Public Organizations

Financial Planning and Management in Public Organizations

Alan W. Steiss, Emeka O. Nwagwu

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Contemporary Wine Marketing and Supply Chain Management

Contemporary Wine Marketing and Supply Chain Management

Daniel J. Flint

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Budgets and Financial Management

Budgets and Financial Management

Margaret J. Barr

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The Mathematics of Financial Modeling and Investment Management

The Mathematics of Financial Modeling and Investment Management

Sergio M. Focardi

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Finance: Capital Markets, Financial Management, and Investment Management

Finance: Capital Markets, Financial Management, and Investment Management

Frank J. Fabozzi

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