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Computer Workshop Practice

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cost management-strategies for business decision

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Cost Management-strategies for business Decision

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Service Management The New Paradigm in Retailing

Service Management The New Paradigm in Retailing

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Sales Excellence Systematic Sales Management

Sales Excellence Systematic Sales Management

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CUSTOMER SENSE

CUSTOMER SENSE

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Quantitative Marketing and Marketing Management

Quantitative Marketing and Marketing Management

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Customers at Work New Perspectives on Interactive Service Work

Customers at Work New Perspectives on Interactive Service Work

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Proactive Companies

Proactive Companies

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Competitive Strategies Managing the Present, Imagining the Future

Competitive Strategies Managing the Present, Imagining the Future

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Online Video Revolution How to Reinvent and Market Your Business Using Video

Online Video Revolution How to Reinvent and Market Your Business Using Video

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BRAND BREAKOUT HOW EMERGING MARKET BRANDS WILL GO GLOBAL

BRAND BREAKOUT HOW EMERGING MARKET BRANDS WILL GO GLOBAL

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Modelling Value

Modelling Value

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Managing Challenging Clients

Managing Challenging Clients

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The Luxury Market in India

The Luxury Market in India

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Greek Banking

Greek Banking

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The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior

The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior

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Ethics in Marketing and Communications

Ethics in Marketing and Communications

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The Compliance Business and its Customers

The Compliance Business and its Customers

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Empathetic Marketing

Empathetic Marketing

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Diversity in European Marketing

Diversity in European Marketing

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Darwinian Fitness in the Global Marketplace

Darwinian Fitness in the Global Marketplace

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Customer Relationship Management

Customer Relationship Management

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Strategic Retail Management

Strategic Retail Management

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Cruise Management

Cruise Management

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Counter Strategies in Global Markets

Counter Strategies in Global Markets

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Breakthrough Marketing Plans

Breakthrough Marketing Plans

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International Place Branding Yearbook 2011 Managing Reputational Risk

International Place Branding Yearbook 2011 Managing Reputational Risk

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Branded Component Strategies

Branded Component Strategies

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Brand Communities for Fast Moving Consumer Goods

Brand Communities for Fast Moving Consumer Goods

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Brand Aesthetics

Brand Aesthetics

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All Eves East

All Eves East

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Advances in Advertising Research

Advances in Advertising Research

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International Corporate Brand Management

International Corporate Brand Management

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Understanding Proactive Customer Orientation

Understanding Proactive Customer Orientation

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Guide to Supply Chain Management

Guide to Supply Chain Management

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From Grey to Silver Managing the Demographic Change Successfully

From Grey to Silver Managing the Demographic Change Successfully

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Financing Transitions Managing Capital and Liquidity in the Family Business

Financing Transitions Managing Capital and Liquidity in the Family Business

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Country-Specific Effects of Reputation A Cross-Country Comparison of Online Auction Markets

Country-Specific Effects of Reputation A Cross-Country Comparison of Online Auction Markets

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Sales Management Control Strategies in Banking

Sales Management Control Strategies in Banking

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Contingency Factors of Marketing-Mix Standardization

Contingency Factors of Marketing-Mix Standardization

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Reputation Management

Reputation Management

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Collaboration and Co-creation New Platforms for Marketing and Innovation

Collaboration and Co-creation New Platforms for Marketing and Innovation

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Operationalizing Dynamic Pricing Models

Operationalizing Dynamic Pricing Models

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Boundary-Spanning Marketing Organization

Boundary-Spanning Marketing Organization

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A Concise Guide to Market Research

A Concise Guide to Market Research

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User Generated Branding Integrating User Generated Content into Brand Management

User Generated Branding Integrating User Generated Content into Brand Management

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The Seven Principles of WOM and Buzz Marketing

The Seven Principles of WOM and Buzz Marketing

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Assessment of Environmental Impact by Grocery Shopping Bags

Assessment of Environmental Impact by Grocery Shopping Bags

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The Product Manager’s Toolkit

The Product Manager’s Toolkit

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