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Strategic Retail Management

Strategic Retail Management

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Innovations and the Environment

Innovations and the Environment

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Innovation in European Freight Transportation

Innovation in European Freight Transportation

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REVERSE PSYCHOLOGY MARKETING

REVERSE PSYCHOLOGY MARKETING

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Revenue Management with Flexible Products

Revenue Management with Flexible Products

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Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China

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Market Entry Strategies of Foreign Telecom Companies in India

Market Entry Strategies of Foreign Telecom Companies in India

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Feasibility and Infeasibility in Optimization

Feasibility and Infeasibility in Optimization

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International Marketing in the Network Economy

International Marketing in the Network Economy

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International Marketing in the Network Economy

International Marketing in the Network Economy

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Dynamics in Logistics

Dynamics in Logistics

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Collaborative Product and Service Life Cycle Management for a Sustainable World

Collaborative Product and Service Life Cycle Management for a Sustainable World

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International Direct Marketing

International Direct Marketing

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Explaining Consumer Choice

Explaining Consumer Choice

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Advances in Computational Intelligence in Transport, Logistics, and Supply Chain Management

Advances in Computational Intelligence in Transport, Logistics, and Supply Chain Management

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Economics and Management of Networks

Economics and Management of Networks

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Understanding Autonomous Cooperation and Control in Logistics

Understanding Autonomous Cooperation and Control in Logistics

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Micromanufacturing

Micromanufacturing

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Customer Loyalty in Third Party Logistics Relationships

Customer Loyalty in Third Party Logistics Relationships

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Manufacturing Execution Systems – MES

Manufacturing Execution Systems – MES

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COMPETITIVE IDENTITY The New Brand Management for Nations, Cities and Regions

COMPETITIVE IDENTITY The New Brand Management for Nations, Cities and Regions

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Logistics Outsourcing Relationships

Logistics Outsourcing Relationships

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Business Success in China

Business Success in China

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Just-In-Time Scheduling

Just-In-Time Scheduling

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Start-up A Practical Guide to Starting and Running a New Business

Start-up A Practical Guide to Starting and Running a New Business

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Analytic Methods for Design Practice

Analytic Methods for Design Practice

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SERVICE IS FRONT STAGE

SERVICE IS FRONT STAGE

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Advances in Life Cycle Engineering for Sustainable Manufacturing Businesses

Advances in Life Cycle Engineering for Sustainable Manufacturing Businesses

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Moment of Truth Redefining the CEO’s Brand Management Agenda

Moment of Truth Redefining the CEO’s Brand Management Agenda

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The Handbook of Logistics Contracts

The Handbook of Logistics Contracts

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Marketing Identities through Language

Marketing Identities through Language

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Technology Portfolio Planning and Management

Technology Portfolio Planning and Management

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Customer Loyalty

Customer Loyalty

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Metaheuristics for Hard Optimization

Metaheuristics for Hard Optimization

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Brand Choice Revealing Customers’ Unconscious-Automatic and Strategic Thinking Processes

Brand Choice Revealing Customers’ Unconscious-Automatic and Strategic Thinking Processes

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Industrial Competitiveness

Industrial Competitiveness

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Advertising as Multilingual Communication

Advertising as Multilingual Communication

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From Product Description to Cost: A Practical Approach

From Product Description to Cost: A Practical Approach

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Entrepreneurial Cognition

Entrepreneurial Cognition

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The Logic of Logistics

The Logic of Logistics

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Trailblazing in Entrepreneurship

Trailblazing in Entrepreneurship

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Creative Marketing

Creative Marketing

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Capacity Options for Revenue Management

Capacity Options for Revenue Management

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Foundations of Marketing

Foundations of Marketing

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Formation and Early Growth of Business Webs Modular Product Systems in Network Markets

Formation and Early Growth of Business Webs Modular Product Systems in Network Markets

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Marketing in Travel and Tourism

Marketing in Travel and Tourism

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TOURISM MARKETING A Strategic Approach

TOURISM MARKETING A Strategic Approach

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Emerging Issues in Global Marketing

Emerging Issues in Global Marketing

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Reality Lost Markets of Attention, Misinformation and Manipulation

Reality Lost Markets of Attention, Misinformation and Manipulation

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Managing Innovation and Standards

Managing Innovation and Standards

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