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Creative Marketing

Creative Marketing

Ruth Rentschler

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Capacity Options for
Revenue Management

Capacity Options for Revenue Management

Rolf Hellermann

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Foundations of
Marketing

Foundations of Marketing

JONATHAN GROUCUTT

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Formation and Early Growth
of Business Webs
Modular Product Systems
in Network Markets

Formation and Early Growth of Business Webs Modular Product Systems in Network Markets

Florian Steiner

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Marketing in Travel
and Tourism

Marketing in Travel and Tourism

Victor T. C. Middleton

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TOURISM MARKETING
A Strategic Approach

TOURISM MARKETING A Strategic Approach

Nilanjan Ray, PhD

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Emerging Issues in Global
Marketing

Emerging Issues in Global Marketing

James Agarwal

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Reality Lost
Markets of Attention,
Misinformation and
Manipulation

Reality Lost Markets of Attention, Misinformation and Manipulation

Vincent F. Hendricks

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Managing Innovation
and Standards

Managing Innovation and Standards

Paul Moritz Wiegmann

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Disrupting Finance

Disrupting Finance

Theo Lynn

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RESTART Sustainable
Business Model
Innovation

RESTART Sustainable Business Model Innovation

Sveinung Jørgensen

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Market Segmentation
Analysis

Market Segmentation Analysis

Sara Dolnicar

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Contemporary Case Studies
on Fashion Production,
Marketing and Operations

Contemporary Case Studies on Fashion Production, Marketing and Operations

Pui-Sze Chow

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Toyota’s Global
Marketing Strategy

Toyota’s Global Marketing Strategy

Shozo Hibino

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RESTORING
TOURISM DESTINATIONS
IN CRISIS
A strategic marketing approach

RESTORING TOURISM DESTINATIONS IN CRISIS A strategic marketing approach

David Beirman

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Customer Relationship Management in the Financial Industry

Customer Relationship Management in the Financial Industry

Federico Rajola

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Managing Knowledge Workers: Value Assessment, Methods, and Application Tools (Management for Professionals)

Managing Knowledge Workers: Value Assessment, Methods, and Application Tools (Management for Professionals)

Justyna Patalas,Maliszewska

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Handbook of Social Media Management

Handbook of Social Media Management

Mike Friedrichsen

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Supply Chain Management on Demand

Supply Chain Management on Demand

Chae An

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Risk Management: How to Assess, Transfer and Communicate Critical Risks

Risk Management: How to Assess, Transfer and Communicate Critical Risks

Antonio Borghesi,Barbara Gaudenzi

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Parts Management Models and Applications

Parts Management Models and Applications

S ameer Kumar

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Oil Transport Management (Shipping and Transport Logistics)

Oil Transport Management (Shipping and Transport Logistics)

Y. H. Venus Lun, Olli-Pekka Hilmola

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Statistical Methods for Spoken Dialogue Management

Statistical Methods for Spoken Dialogue Management

Blaise Thomson

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Logistics Systems Analysis

Logistics Systems Analysis

Carlos F. Daganzo

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An Introduction to Efficiency and Productivity Analysis

An Introduction to Efficiency and Productivity Analysis

Timothy J. Coelli

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German Business Management

German Business Management

Toshio Yamazak

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IT Security Risk Management

IT Security Risk Management

Tobias Ackermann

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Vintage Luxury Fashion

Vintage Luxury Fashion

Daniella Ryding

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Media and Convergence Management

Media and Convergence Management

Sandra Diehl, Matthias Karmasin

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Value Creation through Engineering Excellence

Value Creation through Engineering Excellence

Yufeng Zhang

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Using Simulation Tools to Model Renewable Resources

Using Simulation Tools to Model Renewable Resources

Janya Chanchaichujit

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Product-Oriented Environmental Management Systems

Product-Oriented Environmental Management Systems

Roberta Salomone, Daniela Rupo

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The Palgrave Handbook of Humanitarian Logistics and Supply Chain Management

The Palgrave Handbook of Humanitarian Logistics and Supply Chain Management

Gyongyi Kovacs

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International Employer Brand Management

Lena Christiaans

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The Goals of Sustainable Development

The Goals of Sustainable Development

David Crowther

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Sustainability in Luxury Fashion Business

Sustainability in Luxury Fashion Business

Chris K. Y. Lo

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Corporate Performance Management Best Practices

Corporate Performance Management Best Practices

Bob Paladino

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Supply Chain Risk Management

Supply Chain Risk Management

Yacob Khojasteh

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Driving the Economy through Innovation and Entrepreneurship: Emerging Agenda for Technology Management

Driving the Economy through Innovation and Entrepreneurship: Emerging Agenda for Technology Management

Aniruddha

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Management of Microbial Resources in the Environment

Management of Microbial Resources in the Environment

Abdul Malik,Elisabeth Grohmann

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Supply Chain Finance and Blockchain Technology

Supply Chain Finance and Blockchain Technology

Erik Hofmann

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Microbiological Research In Agro ecosystem Management

Microbiological Research In Agro ecosystem Management

Rajesh Kannan Velu

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Supply Chain Disruption Management Using Stochastic Mixed Integer Programming

Supply Chain Disruption Management Using Stochastic Mixed Integer Programming

Tadeusz Sawik

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Quality Management in Reverse Logistics

Quality Management in Reverse Logistics

Yiannis Nikolaidis

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Supply Chain Cases

Supply Chain Cases

Olli-Pekka Hilmola

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Network-Embedded Management and Applications: Understanding Programmable Networking Infrastructure

Network-Embedded Management and Applications: Understanding Programmable Networking Infrastructure

Alexander Clemm ,Ralf Wolter

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Structural Dynamics and Resilience in Supply Chain Risk Management

Structural Dynamics and Resilience in Supply Chain Risk Management

Dmitry Ivanov

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Project Management for Environmental, Construction and Manufacturing Engineers

Project Management for Environmental, Construction and Manufacturing Engineers

Nolberto Munier

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Strategic Technology Partnering and Supply Chain Risk Management

Strategic Technology Partnering and Supply Chain Risk Management

Irene Kilubi

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Requirements Engineering and Management for Software Development Projects

Requirements Engineering and Management for Software Development Projects

Murali Chemuturi

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